You’re CEO of a thriving marketing agency – you’ve just been reading in the news about the latest billion-dollar IPO of a social network that’s never made a profit. Your clients won’t stop talking about artificial intelligence. Your staff want extra...
Continue ReadingThe power of three is an idea you’ve probably come across. It’s a writing principle that suggests that those things that come in threes are funnier, more satisfying or more effective than other numbers of things. Three little pigs, three blind...
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When it comes to client procurement there are some questions I’d advise any agency not to gloss over. Question 1: How important is a client to your business? It’s almost inevitable that a successful and growing agency will at some point see...
Continue ReadingToday everyone is talking about Intellectual Property and it's value, with much of this discussion has been brought about by the digital revolution and the shift from an advertising model to a content model. New tools and technology coupled with...
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